Country-of-Origin Effects in the U.S. and Canada: Implications for the Marketing of Products Made in Mexico
| Year of publication: |
1997
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|---|---|
| Authors: | Ahmed, Sadrudin A. ; d'Astous, Alain ; Lemire, Simon |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 10.1997, 1-2, p. 73-92
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