Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans
Year of publication: |
2010
|
---|---|
Authors: | Zolfagharian, Mohammad Ali ; Sun, Qin |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 27.2010, 4, p. 345-357
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Country of origin | Ethnocentrism | Multicultural societies | Social differentiation | Consumer behaviour |
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