Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Year of publication: |
July 2016
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Authors: | Johnson, Zachary S. ; Tian, Yichao ; Lee, Sangwon |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 4, p. 403-418
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Subject: | Country-of-origin fit | brand origin | country of manufacture | processing fluency | branding | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | Markenartikel | Brand | Markenführung | Brand management | Industrie | Manufacturing industries |
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