The effect of new product design and innovation on South Korean consumer's willingness to buy
Sangwon Lee and Zachary S. Johnson
| Year of publication: |
2017
|
|---|---|
| Authors: | Lee, Sangwon ; Johnson, Zachary S. |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 1, p. 98-113
|
| Subject: | International marketing | New product development | Innovation diffusion | Produktentwicklung | Innovation | Südkorea | South Korea | Innovationsdiffusion | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Internationales Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-06-2015-0093 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011613308