Coupon, Bogof, Linksave oder Rabatt? Akzeptanz neuer Verkaufsförderungsaktionen des Lebensmitteleinzelhandels
Alternative title: | Coupon, Bogof, Linksave or Rebate? Acceptance of New Sales Promotions of the Retail Sector |
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Year of publication: |
2011-09-05
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Authors: | Moeser, Anke |
Subject: | Verkaufsförderungsaktionen | Lebensmitteleinzelhandel | multinomiale Logitanalyse | Cluster-analyse | Sales promotions | retailing sector | multinomial logit analysis | cluster analysis | Marketing |
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