Clustering attitudes and behaviors of high/ low involvement grocery shopper
Ronald Conlin and Alice Labban
| Year of publication: |
2019
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|---|---|
| Authors: | Conlin, Ronald ; Labban, Alice |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 25.2019, 6, p. 647-667
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| Subject: | Cluster Analysis | Digital Marketing | Grocery Shopping | Involvement | Retailing | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Lebensmitteleinzelhandel | Food retailing | Regionales Cluster | Regional cluster | Lebensmittelhandel | Food trade | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2019.1629558 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243447