Estimating promotion effects using big data : a partially profiled LASSO model with endogeneity correction
Year of publication: |
2019
|
---|---|
Authors: | Sun, Luping ; Zheng, Xiaona ; Jin, Ying ; Jiang, Minghua ; Wang, Hansheng |
Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 50.2019, 4, p. 816-846
|
Subject: | Endogeneity | Partially Profiled LASSO | Profits | Promotion | Retailer Sales |
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