Couponing als Baustein eines systematischen Customer Relationship Management (CRM)
Year of publication: |
2003
|
---|---|
Authors: | Schusser, Stephan W. |
Published in: |
Handbuch Couponing. - Wiesbaden : Gabler, ISBN 3-409-12350-4. - 2003, p. 303-315
|
Subject: | Kundenbindungsprogramm | Loyalty program |
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