Couponing Strategies in Competition between a National Brand and a Private Label Product
Year of publication: |
2018
|
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Authors: | Bauner, Christoph |
Other Persons: | Jaenicke, Edward C. (contributor) ; Wang, Emily Yucai (contributor) ; Wu, Ping-Chao (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Handelsmarke | Store brand | Markenartikel | Brand | Wettbewerb | Competition |
Extent: | 1 Online-Ressource (33 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 16, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.3297060 [DOI] |
Classification: | L66 - Food; Beverages; Cosmetics; Tobacco ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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