Covid-19 and advertising : the case for a paradigm shift
Year of publication: |
2021
|
---|---|
Authors: | Gangadharbatla, Harsha |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 42.2021, 1, p. 1-18
|
Subject: | Coronavirus | Werbung | Advertising | Werbewirkung | Advertising effects | Werbeplanung | Advertising planning |
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