COVID-19 generation : a conceptual framework of the consumer behavioral shifts to be caused by the COVID-19 pandemic
Russell J. Zwanka and Cheryl Buff
| Year of publication: |
2021
|
|---|---|
| Authors: | Zwanka, Russell J. ; Buff, Cheryl |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 1, p. 58-67
|
| Subject: | Consumer behavior | coronavirus | COVID-19 | generational cohorts | global pandemic | Konsumentenverhalten | Consumer behaviour | Coronavirus | Welt | World | Wirkungsanalyse | Impact assessment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2020.1771646 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012423922