Crashkurs Marketing : Grundlagen, Strategien, Konzepte
Helmut Geyer, Luis Ephrosi, Alexander Magerhans
| Year of publication: |
Mai 2023 ; 5. Auflage
|
|---|---|
| Authors: | Geyer, Helmut ; Ephrosi, Luis Roberto ; Magerhans, Alexander |
| Institutions: | Haufe-Lexware GmbH & Co. KG (publisher) |
| Publisher: |
Freiburg : Haufe Group |
| Subject: | Marketing | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
Online Resource
| Extent: | 263 Seiten Illustrationen, Diagramme 1.8 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-648-16951-3 ; 978-3-648-16953-7 ; 978-3-648-16952-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013482373