Creating a market-oriented product innovation process: a contingency approach
Robert A. W. Kok; Wim G. Biemans
| Year of publication: |
2009
|
|---|---|
| Authors: | Kok, Robert A. W. ; Biemans, Wim G. |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 29.2009, 8, p. 517-526
|
| Subject: | Innovation | Marktforschung | Market research | Kontingenztheorie | Contingency theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003876588