Creating a marketing mix model for the marketing of medical devices through public procurement
Tina Vukasović and Anita Sluga
| Year of publication: |
2022
|
|---|---|
| Authors: | Vukasović, Tina ; Sluga, Anita |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 39.2022, 4, p. 377-397
|
| Subject: | After-sales activities | marketing mix | medical devices | public procurement | social welfare institutions | Öffentlicher Auftrag | Public contract | Marketingmanagement | Marketing management | Medizinprodukteindustrie | Medical device industry | Medizinprodukt | Medical device |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2022.2120758 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483454