Creating a model of customer equity for chain restaurant brand formation
Year of publication: |
2009
|
---|---|
Authors: | Hyun, Sunghyup Sean |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 28.2009, 4, p. 529-539
|
Subject: | Gastronomie | Restaurant industry | Kundenwert | Customer value | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Faktorenanalyse | Factor analysis | USA | United States |
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