Creating a seamless experience for luxury consumers integrating online and offline communication
Fabrizio Maria Pini and Valeria Pelleschi
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Pini, Fabrizio Maria ; Pelleschi, Valeria |
| Published in: |
New luxury management : creating and managing sustainable value across the organization. - Cham : Palgrave Macmillan, ISBN 978-3-319-41726-4. - 2017, p. 217-237
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| Subject: | Luxusgüter | Luxury goods | Multikanalvertrieb | Multichannel strategy | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-41727-1_12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011609219