Creating and capturing value from freemium business models : a demand-side perspective
Year of publication: |
2018
|
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Authors: | Rietveld, Joost |
Published in: |
Strategic entrepreneurship journal : SEJ. - Chichester : Wiley, ISSN 1932-443X, ZDB-ID 2426229-8. - Vol. 12.2018, 2, p. 171-193
|
Subject: | business models | demand-side view | freemium | value creation | value capture | video games | Geschäftsmodell | Business model | Betriebliche Wertschöpfung | Value creation | Computerspiel | Video game |
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