Creating and managing superior customer value
ed. by Arch G. Woodside ...
| Year of publication: |
2009 ; Repr.
|
|---|---|
| Other Persons: | Woodside, Arch G. (contributor) |
| Publisher: |
Bingley : Emerald/JAI |
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kundenmanagement | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | IX, 477 S. graph. Darst. |
|---|---|
| Series: | Advances in business marketing and purchasing. - Greenwich, Conn. [u.a.] : Jai Pr., ISSN 1069-0964, ZDB-ID 1143066-7. - Vol. 14 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 12 Beitr. |
| ISBN: | 978-1-84855-172-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003778110