Creating brand cool : brand distinction in the online marketplace
Joan Abraham
| Year of publication: |
2021
|
|---|---|
| Authors: | Abraham, Joan |
| Publisher: |
New York : Routledge, Taylor & Francis Group, |
| Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Online-Handel | Online retailing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-14134-1 ; 1-003-14134-X ; 978-1-000-38626-4 ; 1-000-38626-0 ; 978-1-000-38636-3 ; 1-000-38636-8 ; 978-0-367-69315-2 ; 978-0-367-69314-5 ; 0-367-69315-1 ; 0-367-69314-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013182964