Creating brand loyality in health care and the case of Aydın Adnan Menderes University, practice and research hospital
Bilge Doğanli and Seyhan Inci
| Year of publication: |
2019
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|---|---|
| Authors: | Doğanli, Bilge ; Inci, Seyhan |
| Published in: |
Dynamics of globalization at the crossroads of economics. - Berlin : Peter Lang, ISBN 978-3-631-80194-9. - 2019, p. 237-250
|
| Subject: | Krankenhaus | Hospital | Markenführung | Brand management | Großbritannien | United Kingdom | Hochschule | Higher education institution | Gesundheitsversorgung | Health care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202738