Creating competitive advantage in industrial services
Year of publication: |
1998
|
---|---|
Authors: | Matthyssens, Paul ; Vandenbempt, Koen |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 13.1998, 4/5, p. 339-355
|
Publisher: |
MCB UP Ltd |
Subject: | Competitive advantage | Focus groups | Industrial marketing | Market research | Services marketing | Value |
-
A grounded theory of value dissonance in strategic relationships
Pinnington, Bruce D., (2016)
-
Branded products in der Marktforschung : die Dienstleistungsmarke in einer ausgewählten B2B-Branche
Glusk, Nicola, (2010)
-
Baynast, Arnaud de, (2017)
- More ...
-
Moving from basic offerings to value-added solutions : strategies, barriers and alignment
Matthyssens, Paul, (2008)
-
Critical role and screening practices of European business incubators
Aerts, Kris, (2005)
-
Matthyssens, Paul, (2009)
- More ...