Mercator
Baynast, Lendrevie, Lévy
| Year of publication: |
[2017] ; 12e édition
|
|---|---|
| Authors: | Baynast, Arnaud de ; Lendrevie, Jacques ; Lévy, Julien |
| Publisher: |
Malakoff : Dunod |
| Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | B-to-B-Marketing | Business-to-business marketing | Internationales Marketing | International marketing | Frankreich | France |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 984 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | French |
| Notes: | Includes index Abweichender Titel: Tout le marketing à l'ère digitale |
| ISBN: | 978-2-10-075822-7 ; 2-10-075822-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011756018