Creating customer evangelists : how loyal customers become a volunteer sales force
Ben McConnell ; Jackie Huba
| Year of publication: |
2007 ; rev. ed.
|
|---|---|
| Authors: | McConnell, Ben ; Huba, Jackie |
| Publisher: |
Chicago, Ill. : Dearborn |
| Subject: | Kundenmanagement | Beziehungsmarketing | Customer relations | Relationship marketing |
| Extent: | X, 230 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7931-5561-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004879694