Citizen marketers : when people are the message
Ben McConnell and Jackie Huba
| Year of publication: |
2007
|
|---|---|
| Authors: | McConnell, Ben ; Huba, Jackie |
| Publisher: |
New York : Kaplan |
| Subject: | Marketing | Internationale Medien | Bürger | Kundenmanagement | Customer relations | Social media | Economic aspects | Internet | Social aspects | Interactive marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 223 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 1-419-59606-3 ; 978-1-419-59606-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004879783