Creating customer repurchase intention in internet retailing : the effects of multiple service events and product type
Year of publication: |
2015
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Authors: | Cho, Yun Kyung |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 22.2015, p. 213-222
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Subject: | Internet retailing | Service quality | Repurchase intention | Product type | Online-Handel | Online retailing | Dienstleistungsqualität | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Internet | Electronic Commerce | E-commerce |
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