Creating customers and shaping the competitive game
Year of publication: |
2010
|
---|---|
Authors: | Carpenter, Gregory S. |
Published in: |
Kellogg on marketing. - Hoboken, NJ : Wiley, ISBN 978-0-470-58014-1. - 2010, p. 3-25
|
Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Competitive strategy | Markteintritt | Market entry | Innovation |
-
Competing with copycats when customers are strategic
Pun, Hubert, (2017)
-
Yusuf, Muhammad, (2013)
-
Verteidigungsstrategien gegen neue Wettbewerber : Bestandsaufnahme und empirische Untersuchung
Kuester, Sabine, (2001)
- More ...
-
Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes
Carpenter, Gregory S., (2009)
-
Carpenter, Gregory S., (2005)
-
Brand strategy for business markets
Anderson, James C., (2005)
- More ...