Creating effective franchising relationships : challenges of managing mature franchisees
Lorelle Frazer, Bill Merrilees, Greg Nathan and Park Thaichon
| Year of publication: |
2020
|
|---|---|
| Authors: | Frazer, Lorelle ; Merrilees, Bill ; Nathan, Greg ; Thaichon, Park |
| Published in: |
Entrepreneurship and organizational change : managing innovation and creative capabilities. - Cham, Switzerland : Springer, ISBN 978-3-030-35414-5. - 2020, p. 135-148
|
| Subject: | Case study | Ethnography | Franchising | Motivation | Performance | Service industry | Dienstleistungssektor | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-35415-2_7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012165409