Creating lift versus building the base : current trends in marketing dynamics
Year of publication: |
2009
|
---|---|
Authors: | Leeflang, Peter ; Bijmolt, Tammo H. A. ; Doorn, Jenny van ; Hanssens, Dominique M. ; Heerde, Harald J. van |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 26.2009, 1, p. 13-20
|
Subject: | Marketing | Zeitreihenanalyse | Time series analysis | Dynamische Wirtschaftstheorie | Economic dynamics |
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