Creating major innovations with customers : insights from small and young technology firms
Year of publication: |
2012
|
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Authors: | Coviello, Nicole E. ; Joseph, Richard M. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 6, p. 87-104
|
Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | IKT-Sektor | ICT industry | USA | United States |
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