Creating revenue via Organisational "Brandpression" Management (OBpM) : a marriage of brand management and impression management in professional sport
Year of publication: |
2013
|
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Authors: | Agyemang, Kwame J. A. ; Williams, Antonio S. |
Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 7.2013, 2, p. 171-181
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Subject: | proactive organisational impression management | revenue generation | brand management | professional sport | Markenführung | Brand management | Profisport | Professional sports | Management | Sportmarketing | Sports marketing | Sportorganisation | Sport organization |
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