Creating superior customer value and reaping its benefits for the company
Year of publication: |
2008
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Authors: | Staritz, Matthias |
Subject: | Firma | Kundenmanagement | Wertorientiertes Management | Unternehmenserfolg | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Creating superior customer value and reaping its benefits for the company
Staritz, Matthias, (2008)
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Henn, Harald, (1999)
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Tewes, Matthias, (2003)
- More ...
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Was Produkte unverwechselbar macht
Homburg, Christian, (2008)
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Staritz, Matthias, (2011)
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Commodity-Differenzierung : ein branchenübergreifender Ansatz
Homburg, Christian, (2011)
- More ...