Creating the customer-driven academic library
Jeannette Woodward
| Year of publication: |
2009
|
|---|---|
| Authors: | Woodward, Jeannette A. |
| Publisher: |
Chicago : American Library Association |
| Subject: | Beziehungsmarketing | Relationship marketing | Bibliothek | Library | Wissenschaftliche Bibliothek | Academic library |
| Description of contents: |
Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door
Table of Contents [external.dandelon.com]
|
Online Resource
| Extent: | Online-Ressource (xi, 198 p) 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Contents; Introduction; 1. Reinventing the Academic Library; 2. Making It Happen: Leadership and the Professional Staff; 3. Public Service Staffing: Past, Present, and Future; 4. A Great Place to Be: Creating a Livable Library; 5. Transforming Spaces on Tight Budgets; 6. Making the Transition to a Twenty-First-Century Library; 7. Innovation at the Forefront; 8. Sharing Our Vision: Marketing the Academic Library; 9. Customer Service: Making It All Come Together; 10. Evaluating Our Progress; Index; A; B; C; D; E; F; G; H; I; J; L; M; N; O; P; Q; R; S; T; U; V; W Electronic reproduction; Available via World Wide Web |
| ISBN: | 978-0-8389-0976-8 ; 978-0-8389-9044-5 ; 978-0-8389-0976-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012675274