//-->
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru, (2014)
Generic and brand advertising in markets with product differentiation
Isariyawongse, Kosin, (2007)
Generic advertising in markets with informative brand advertising
Isariyawongse, Kosin, (2009)
Marketing-Check
Kassaei, Amir, (2005)