Creating value trhough user experience : a case study in the metals and engineering industry
Year of publication: |
2014
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Authors: | Väätäjä, Heli ; Seppänen, Marko ; Paananen, Aija |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 9.2014, 2, p. 163-186
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Subject: | user experience | strategic tool | value creation | metals and engineering industry | co-creation | value-based selling | Metallindustrie | Metal industry | Maschinenbau | Machinery industry | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration |
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