Creating value with sales promotion strategies that a void price discounting
Takaho Ueda
| Year of publication: |
2012
|
|---|---|
| Authors: | Ueda, Takaho |
| Published in: |
Visionary pricing : reflections and advances in honor of Dan Nimer. - Bingley : Emerald, ISBN 978-1-78052-996-7. - 2012, p. 213-256
|
| Subject: | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management | Rabatt | Rebate |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009678031