Creation and implementation of collective brands : an analysis of the Brazilian wine sector challenges
Virginia Aparecida Castro, Marina Toledo de Arruda Lourenção, Janaina de Moura Engracia Giraldi, and Jorge Henrique Caldeira Oliveira
| Year of publication: |
2023
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|---|---|
| Authors: | Castro, Virginia Aparecida ; Lourenção, Marina Toledo de Arruda ; Giraldi, Janaina de Moura Engracia ; Oliveira, Jorge Henrique Caldeira de |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 35.2023, 1, p. 1-19
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| Subject: | Brazil | collective brand benefits | collective brands | conceptual map | wine sector challenges | Brasilien | Markenartikel | Brand | Wein | Wine | Weinbau | Wine industry | Markenführung | Brand management | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2021.1924334 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013549063