Creative consumers: awareness, attitude and action
Year of publication: |
2011
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Authors: | Berthon, Pierre ; Campbell, Colin ; Pitt, Leyland ; McCarthy, Ian |
Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 28.2011, 7 (1.11.), p. 500-508
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Saved in:
Saved in favorites
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