Creative meta-skills : construct, dimensions and implications for marketing professionals
Year of publication: |
2024
|
---|---|
Authors: | Das, Kallol ; Mungra, Yogesh ; Ambika, Anupama ; Dhir, Amandeep |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 32.2024, 2, p. 98-112
|
Subject: | creativity | learning | creative performance | meta-skills |
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