Credit Card Development Strategies for the Youth Market
Year of publication: |
1994
|
---|---|
Authors: | Kara, Ali ; Kaynak, Erdener ; Kucukemiroglu, Orsay |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 12.1994, 6, p. 30-36
|
Publisher: |
MCB UP Ltd |
Subject: | Banks | Competitive strategy | Credit cards | Financial services | Marketing | Marketing strategy | Students | USA |
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