Crisis communication in key account relationships
Year of publication: |
2014
|
---|---|
Authors: | Nätti, Satu ; Rahkolin, Suvi ; Saraniemi, Saila |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 19.2014, 3, p. 234-246
|
Subject: | Crisis communication | Key account management | Strategic account | Key-Account-Management | Krisenmanagement | Crisis management | Öffentlichkeitsarbeit | Public relations | Rechnungswesen | Accounting |
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