CRITERIA FOR PRODUCT QUALITY IN THE FRAME OF INTERCULTURAL MARKET STRATEGIES OF SMALL AND MEDIUM SIZED ENTERPRISES - a brief review of literature -
Year of publication: |
2008
|
---|---|
Authors: | DRAGAN, MIHAELA ; POP, ZENOVIA CRISTIANA |
Published in: |
JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA. - Facultatea de Business. - 2008, 2008_2_7
|
Publisher: |
Facultatea de Business |
Subject: | product quality | criteria of quality | quality management | intercultural market strategies |
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