Critical events and next best activities in relationship marketing : best practices beyond advanced analytics
Year of publication: |
2007
|
---|---|
Authors: | Bartikowski, Boris ; Braunmüller, Peter |
Published in: |
Global business and organizational excellence : a review of research & best practices. - Hoboken, NJ : Wiley, ISSN 1932-2054, ZDB-ID 2272974-4. - Vol. 26.2006/07, 1, p. 65-70
|
Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Data Warehouse | Data warehouse |
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