Customer relationship management : organizational and technological perspectives ; with 13 tables
Federico Rajola
| Year of publication: |
2003
|
|---|---|
| Authors: | Rajola, Federico |
| Publisher: |
Berlin : Springer |
| Subject: | Beziehungsmarketing | Relationship marketing | Projektmanagement | Project management | IT-gestütztes Marketing | Computer-assisted marketing | Bankmarketing | Bank marketing | Finanzsektor | Financial sector | Theorie | Theory | Italien | Italy | Data Warehouse | Data warehouse | Kundenmanagement | Integriertes Management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XI, 172 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 3-540-44001-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001734302