Critical factors for B2C e-commerce in China
Year of publication: |
2016
|
---|---|
Authors: | Ouyang, Feng ; Zeng, Jing ; Geng, Wei-Wei ; Yang, Tao |
Published in: |
Journal of China marketing. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISSN 2058-2943, ZDB-ID 2869556-2. - Vol. 6.2016, 2, p. 117-143
|
Subject: | China | B2C | e-commerce | critical factor | e-marketing | rough set theory | evaluation | e-marketplaces | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
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