Critical factors in the innovation adoption of heated tobacco products consumption in an emerging economy
Siviwe Lekezwa and Valencia Melissa Zulu
Year of publication: |
2023
|
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Authors: | Lekezwa, Siviwe ; Zulu, Valencia Melissa |
Published in: |
International journal of innovation science. - Bingley : Emerald Publishing Limited, ISSN 1757-2231, ZDB-ID 2504656-1. - Vol. 15.2023, 2, p. 302-316
|
Subject: | Adoption | Diffusion of innovation | Heated tobacco products (HTPs) | Innovation resistance | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour |
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