Historical research with Chinese multilateral historical marketing sources
Year of publication: |
2022
|
---|---|
Authors: | Yan, Qiang ; Hyman, Michael R. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 14.2022, 2, p. 260-280
|
Subject: | Historical analysis | Marketing practice | Bibliographic review | Marketing theory | Multilateral historical marketing materials | Pre-1949 Chinese marketing | China | Wirtschaftsgeschichte | Economic history | Marketingtheorie | Marketing | Geschichte | History | Marketingmanagement | Marketing management |
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