Critical innovation characteristics influencing the acceptability of a new pharmaceutical product format
Year of publication: |
2007
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Authors: | Jaakkola, Elina ; Renko, Maija |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 3-4, p. 327-346
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