Critical marketing - marketing in critical condition
Year of publication: |
2010
|
---|---|
Authors: | Firat, A. Fuat ; Tadajewski, Mark |
Published in: |
The SAGE handbook of marketing theory. - Los Angeles, Calif. [u.a.] : SAGE, ISBN 1-84787-505-X. - 2010, p. 127-150
|
Subject: | Marketingtheorie | Marketing theory | Kritik | Criticism |
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