Critical perspectives on consumers' role as "producers" : broadening the debate on value co-creation in marketing processes
Bernard Cova; Daniele Dalli; Detlev Zwick
| Year of publication: |
2011
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|---|---|
| Authors: | Cova, Bernard ; Dalli, Daniele ; Zwick, Detlev |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 11.2011, 3, p. 231-241
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| Subject: | Kundenintegration | Customer integration | Marketingtheorie | Marketing theory | Kritik | Criticism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009355199