Critical success factors of cause-related marketing
Year of publication: |
2013
|
---|---|
Authors: | Papasolomou, Ioanna |
Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 359-373
|
Subject: | Cause-Related Marketing | Cause-related marketing | Erfolgsfaktor | Success factor |
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